'...meet with Triumph and Disaster and treat those two imposters just the same' Rudyard Kipling

Profile Story

My love affair with healthcare started at birth. I was born 10 weeks premature and weighed 3lbs 12 ounces. Luckily with a surgeon father and physiotherapist mother, who specialised in saving premature babies, I had the best care available in hospital and at home. Years passed but I soon found myself drawn back into healthcare through a meandering professional journey.
In 2008 I provided c-level summits for the top execs in the European Pharmaceutical Industry. Following that I published reports in the Sunday Times, one of which focused on ‘Vision’ that looked at Glaucoma and other ocular ailments.
Next came a 3 and a half year gap where I worked within the luxury sector at senior management of a creative media company.
However, it wasn’t long before I was back again. This time I helped launch a start up TV broadcasting company with the sole aim to raise awareness of common diseases to the public in Central and Southeastern Europe. We were the first to produce an up to date documentary on Diabetes that used local prevalence statistics and real life stories, screened on national TV in Slovenia, Croatia, Bosnia and Serbia. Learning about the power of up to date and highly regulated health information for the public was inspiring.
Then came Bodyfanatix®, at the same time, as if by fate, as an accident that resulted in a broken leg. As a patient I learnt about the difficulties of navigating both the public and private health sectors. Even though I had direct connections through my parents I still used the internet, became lost in the system and found the task of rehabilitation both mentally and physically laborious.
Therefore, as a co-founder it meant so much more to me that we launched Bodyfanatix®. I still see the need for it every day. We’re helping to bring together a disjointed system by supporting healthcare professionals while at the same time providing a powerful tool that offers trusted information to the public.

Mission Statement

'Success is not final,
Failure is not fatal:
it is the courage to
continue that counts.'
Winston Churchill



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BA (HONS) Ancient History, 2:1
University of Newcastle upon Tyne June 2008
  • Business analysis
  • Strategic Planning
  • Marketing Communications
  • Business Development


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Suffolk, UK